How Cafe Nul makes its brand part of the photo

A collage of CAFE NUL pastries, its bakery counter, and its Sargent Avenue storefront

Three events. Two distinct print designs. One Winnipeg café. Moment Box brought a photo booth and custom photo frames to CAFE NUL’s opening influencer event and two SIP.CLUB coffee parties with Winnipeg Digest.

Client: CAFE NUL (opens in a new tab)
SIP.CLUB collaborator: Winnipeg Digest (opens in a new tab)
Experience: Brand activation
Location: 794 Sargent Avenue, Winnipeg

Green Moment Box photo booth inside CAFE NUL, with guests on the capture screen and printed photos on the adjacent table

A first impression guests could take home

At 794 Sargent Avenue, CAFE NUL brings together Korean café culture, fresh pastries, and a bright yellow interior. For its opening influencer event, the photo experience needed to feel at home in that space.

Our green booth sat among the café’s curved furniture and plants, ready for guests to step in together. We created custom printed photo frames that paired their pictures with CAFE NUL’s identity. Each strip held a little of both: the people at the opening and the café they came to celebrate.

A collage of CAFE NUL drinks, pastries, and café visitors from Winnipeg Digest’s opening feature — CAFE NUL in Winnipeg Digest’s opening feature.

The brand is part of the photo

The CAFE NUL frame carries the café’s yellow palette, wordmark, Korean lettering, and bear mascot around four colour photographs. For SIP.CLUB Vol. 01, a blue frame, desktop-window graphics, and black-and-white portraits give the coffee party its own visual identity.

The details change with the event; the guest stays at the centre. That is what makes a custom photo print useful for a brand activation: your identity travels home in a photograph someone is part of.

Guest photos inside a yellow custom CAFE NUL print frame — CAFE NUL

Guest photos inside a blue custom SIP.CLUB print frame — SIP.CLUB Vol. 01

Back for two rounds of SIP.CLUB

The collaboration continued with two ticketed SIP.CLUB coffee parties at CAFE NUL, held with Winnipeg Digest. Hip-hop and R&B set the pace, with a drink and photo booth access included in the ticket.

The booth gave friends another thing to do together between coffee and music, with a printed photo to take away. Across all three events, our role stayed focused: bring people into the picture and give each gathering a print of its own.

A café visitor at the CAFE NUL counter with drinks and pastries — Coffee, pastries, and the café setting at CAFE NUL.

Drinks and assorted desserts on a table at CAFE NUL

Image credits

Booth and prints: Moment Box. Café images: CAFE NUL, Winnipeg Digest, 300 Main (via CAFE NUL), and Restaurants World (cover).

Give your next event a place in the picture

Planning a café opening, retail launch, or brand event in Winnipeg? Let’s build a photo booth experience around your space and identity, with custom printed frames your guests can take home. Tell us what you’re planning.

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